R C Trolling and Jigging Lures, The story behind the name.

Rubber Chicken Lures ®

" I rolled my Cohiba from one side of my mouth to the other, looked back across the boat to my man from Ohio. Guy’s paying me $500 a day for a tan. I looked up the other side of the boat to my tackle box, the ugly plastic one with Ron Jon stickers all over it. People ask me what's inside, I tell 'em flare guns. Flare guns are in the wheelhouse. That box was where I kept the sure thing. And now, three days gone and no big picture fish to speak of, I needed a sure thing" - from 'Tales Of The Rubber Chicken' by Capt. Christopher Garlington

THE BEGINNING

It all started when we lost a big name $ 50 trolling lure to a shark. Actually, we had a pesky bonito on the line and this big thrashing shark took bonito, lure and all, never to be seen again.

It was not our first instance of loosing an expensive lure to a fish, but this one got us thinking. Why was the lure so expensive? It looked like a simple plastic head lure with no remarkable attribute. Could we find a manufacturer overseas that could provide us with good quality lures at a reasonable price? We knew that after taking the marketing hype and the expensive advertising away from the high priced lures, we had nothing but simple and time proven designs made the same way since the 70’s when the modern trolling lures came of age in Hawaii and Australia. 

After a search and help from our overseas friends, we found half a dozen companies that not surprising, made lures for the big Hawaiians and other fancy names in the lure business. We tested samples from all of them and eventually reduced the field to one supplier. This family owned company was willing to work with us in developing the changes we wanted and was able to produce a consistent quality product.

THE RUBBER CHICKEN NAME

An old captain told me that back in Hawaii and before the modern trolling lures, the charter captains would take all kind of items; from old shoes, belts, caps, and rubber chickens and make marlin lures out of them. It seems like one of the most effective trolling lures they found was the rubber chicken.

In the spirit of those old adventurous souls, we named our line of lures Rubber Chicken because it proves you do not have to spend a mint to buy  an effective lure. You could just buy a Rubber Chicken or two and be set to conquer the oceans.

That is our story and we are sticking to it

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